Quali Coffee Roastery: Asesmen Alienasi Budaya Organisasi Pemanggang Kopi Gelombang Ketiga berbasis Kapitalis/Laba

The “assessment” & “alienation assessment” examination method, which analyzes how gift-exchange values shape the value of a commodity in capitalist economic mode – focuses on analyzing “gift-giving” patterns that occur within “supply chain” as well relationships between business owners, labor and so-called “impersonal mode”. Through ethnographic research third wave cultured coffee roasting entity "Quali Coffee Roastery", alienation non-alienating can also be analyzed capitalistic production, distribution supply chain coffee. Results from this article shows capitalist/profit-oriented organization is able to consciously determine factors production alienated or non-alienated its activities. Organizational culture leadership concept presences are crucial deciding occurrence alienation/non pattern one actor part capitalist-mode chain.